Devoted to the year of the dog, the 63 products concentrate on a picture by the brand’s innovative supervisor Alessandro Michele of his 2 Boston Terriers.
Gucci is approaching Chinese New Year events– which start on Feb. 16– by launching a pill collection committed to the year of the canine.
Made of 63 things, the schedule focuses on an image of the brand’s creative supervisor Alessandro Michele’s two Boston Terriers, called Bosco and Orso. The pictures are a replica of the ones included on a pillow talented to Michele by musician Helen Downie, much better known as Unskilled Worker. The collaboration in between the developer and also the British artist go back to 2015, when Michele found Downie’s deal with Instagram and also invited her to take part in an art exhibition in Shanghai’s Minsheng Art Gallery. The relationship was then sealed in October, when Gucci teamed with the artist on a pill collection including her images.
Repeating Unskilled Worker’s canine layout, the new collection consists of ladies’s as well as men’s ready-to-wear things, shoes, replica handbags, travel luggage, small natural leather items as well as devices.
Standout pieces are females’s brilliantly tinted weaved coats and denim jackets and males’s golf shirt, hoodies and bomber jackets, all embellished with the dog concepts. These also dominate backpacks as well as tote crafted in Gucci’s trademark logoed Supreme material, along with vivid leather clutch bags, wallets, headscarfs, trainers as well as precious jewelry.
Presently offered in all markets, both in Gucci replica stores and on the brand’s e-commerce– including the just recently released on-line shop in China– the capsule collection will be more promoted throughout your house’s electronic channels and with dedicated advertising and marketing campaigns.
The fashion home tapped photographer Petra Collins as well as designs Ellia Sophia Coggins, Unia Pakhomova, Gao Jie, Dylan Xue, Tex Santos-Shaw, Xie Chenglin, Eun Sang and also Ruoyang He to wear the collection. Rich insides, flowery gardens as well as various canine types complement the items in the content.
In store, home windows will certainly be upgraded with tartan wall surfaces, floor and matching tartan draped mini-bench seats to display the products, along with a huge photo of each pet on the rear wall. A special packaging has additionally been established.
Digital promotion will be increased through an unique interactive content booked to iPhone X individuals and also readily available on the Gucci App. The feature makes it possible for users to animate the Orso and also Bosco dogs with a special face recognition modern technology and to record a video clip that can be shared from the app.